Give Giving Dilemma
Q: My niece is getting married soon. I hosted a wedding shower for her and bought her a nice gift. Am I also supposed to buy her a wedding gift? I will not be attending her wedding. A friend of mine tells me that you always buy a wedding gift in addition to a shower gift.
A: Yes, a shower and a wedding are two separate events. Since you hosted the shower, you were not obligated to give her a gift. Hosting the shower would be considered a gift in itself. However, an invitation to wedding requires a gift whether or not you attend.
Q: I own a women’s clothing store that carries clothing for women of all ages. How should I refer to the older women who shop with us? They don’t like to be referred to as “mature,” and calling them “older” seems even worse.
A: I would say that generally, women are turned off by characterizations such as “mature” or “older.” Best advice: Stay away from adjectives that refer to the person, and focus instead on adjectives that describe the clothes: casual, business, classic, cocktail, formal evening. Once in your store, shoppers will naturally gravitate to the clothes that appeal to them.
via Emily Post.